Parachute video debuts on YouTube

By Lindsay Barnes III |
Published online 10:56am Wednesday Apr 22nd, 2009
and in print issue #0817 dated Thursday Apr 30th, 2009

news-parachutevideoThe major label debut from local rockers and former Hook cover boys Parachute is still a little less than a month away, but already the Universal Music Group's hype machine is in top gear. The group's video for the lead single "She Is Love," is featured today on Universal's YouTube channel, already garnering over 120,000 hits at the time of this post. If that tune seems familiar, it's because the song has been featured in an ad for Nivea skin care since January. The full-length CD Losing Sleep comes out Tuesday, May 19.