ANNUAL MANUAL- Media- Listing Your Event
GETTING YOUR EVENT LISTED
The Hook exists for the pleasure and edification of its readers, the smartest pack of news consumers in Virginia.
DEADLINE: WEDNESDAY 8 DAYS EARLY
Each Wednesday at 5pm for the Thursday paper that appears eight days later. NOTE: That's the deadline for getting a tiny listing in the Hook. If you want your event considered for a lengthier write-up, we recommend getting it in at least a week earlier than that– and including an 800K or larger (but no more than 3mg) image.
CRITERIA
The Hook evaluates events on a case-by-case basis. We build the Culture section to emphasize the fine arts in the area, so our section editors must choose from among many fabulous Central Virginia events. Therefore, there's no guarantee your gig will get listed. Alas, many of the finest bingo games, trunk shows, open houses, hula contests, wine tastings, and get-rich-quick speeches never see the light of day.
Some things to think about to make your event more attractive to our editors:
Is it close to Charlottesville? The farther you go, the more travel-worthy it must be. (Mick Jagger in Charlottesville beats Boxcar Willie in Amherst, if ya know what we mean.)
Is it affordably priced? When space gets tight, which is often, we lean toward lower-cost events.
Is it free but designed to get folks to buy something? Please don't even bother typing up that press release.
NOTES ON PRESS RELEASES
Recognizing that many community groups have never crafted a press release, we cordially offer the following tips about what to include:
-name of sponsoring organization
-name and phone number of key contact person
-a brief description of the event including date, time, place, and cost
-a publishable contact phone number for public to call
NUTS AND BOLTS
Submissions are accepted via fax at 434-295-8097, in person at The Hook office, 100 Second St. NW, 22902, but preferably to the appropriate email address to one of the editors listed at right.
CULTURE EDITORS
The culture editors work from their own home offices, and they prefer communication with the public via email. If you'd like to speak with a human being, please call the Chief Culture Editor.
Chief Culture Editor:
Rosalind Warfield-Brown
434-295-8700x232
Books:
Mary Esselman
Family:
Linda Kobert
Walkabout:
Mary Esselman
Performance (plays, dance, comedy, and classical music):
Mary Esselman
Music:
Vijith Assar
Art:
Laura Parsons
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