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ESSAY- Cancel: Divorcing the daily paper

published October 12, 2006

After 37 years of subscribing to the daily newspaper, I wrote "cancel" on the last bill and sent it back.

Since I've been subscribing for nearly four decades, it's obvious I am not a member of the young demographic that newspapers haven't been able to attract. Print journalism is a) low tech and b) costs money. Neither is appealing to young people who grew up with the Internet and can customize their information intake and get it without a subscription fee. I'm in the age group that is still reading a daily newspaper out of long habit.

But one reason I let my subscription lapse is the fee, which seems out of proportion these days to how much of the paper I actually look at. To compensate for the rising cost of everything, I had to make a budget cut somewhere. I didn't want to give up cable. I need to keep HBO until The Sopranos ends. I didn't want to give up XM radio because I fall asleep to Alan Colmes on Fox Talk, amazed and comforted that there is actually a smart, funny, liberal talk radio host still alive in America. So the thing I spent the least time with, the newspaper, had to go. 

I have no time to read in the morning anyway. I have to get to work. I have to load the dishwasher, feed the cats, get the bills together to mail. The Today Show can chatter away in the background while I'm running around and let me know if there's a terrorist attack before I get on the interstate.

For the majority of my years as a subscriber, I received the now-defunct afternoon paper, which at least had some news in it that had happened that day. I had all evening to read it during commercials (remember the old days when you couldn't fast-forward through the commercials?) Now my morning paper is yesterday's news, and if I save it until the evening, it's almost two days old. 

TV tells me everything has changed, and if I need more details, I can log on to CNN or Google News Search. This is essential since someone on my daily paper decided I needed to know only a one-time brief story about Anna Nicole Smith's son dying, when I actually needed a daily update on that until someone else vaguely famous dies.

Newspaper publishers claim they are dealing with the change in lifestyles and the competing information sources, but they're not dealing with them fast enough. They promise more local news, but they don't deliver any more than they used to. The newspaper sections are still predetermined by advertising inches. 

On the other hand, the free weeklies are usually nothing but local news, and they're free. They do a better job of targeting a niche audience. Dailies have to cater to too many demographics and end up giving too little to any of them. Those of us who think American Idol is front page news are never going to live in harmony with those who think diplomatic relations and political upheavals need to be covered in daily detail.

For a while, my daily newspaper decided, on the whim of a single cranky copy chief, that it was no longer going to run stories about murders from around the country. I was shocked when I heard this, the fact that one old dude who had had enough was going to decide what kind of news I should read. This is when you vote with your wallet. I wondered how much I wasn't being told, and as my news sources expanded beyond the hometown paper and local television stations, I was introduced to a world of alternative views and different interpretations of what news is.

What my daily did do to keep abreast was go to the Internet, where they can update their stories between editions, and even run blogs of breaking news as it happens. That's good, but I'm still not going to renew the subscription. The non-newspaper local bloggers are still ahead of the curve, offering the quirkier details and investigative depth. The newspaper-employed bloggers are hamstrung by advertising executives, marketing departments, and stodgy editors.

After college, I desperately wanted to be a newspaper reporter, but the editors wanted experience, master degrees, credentials, connections... it was always something keeping me out and my voice silent. 

Now that has changed. Anyone can get a blog, and just about every freelance writer in town who used to compete with me for jobs is now self-publishing. Some have become award-winning investigative journalists all on their own, with no advertising departments or timid executive editors to tie their hands. And I can read their work for free. (Of course, it's a bummer for those who have to choose between writing and eating to have to self-publish, but you get to see where the true passion for the craft is.)

Is there anything I'll miss about the paper? I've located websites that carry the two comic strips I still read. (Comic humor has not changed in decades, cycling around the same limited number of gags. Garfield is lazy. I get it. Cathy, even married now, obsesses about her weight, clothes, and getting organized. Beetle Bailey never went to Vietnam or any Mideast conflict. The Family Circus never grows up or out of the 1950s.) 

I do need to know if Elizabeth in "For Better For Worse" hooks back up with her high school boyfriend, which I think is going to happen. And I suspect Doonesbury's daughter, despite her hyper-maturity, is going to wash out of college. I still care about those outcomes.

Other than that, my long romance with newspapers is creaking to a 21st-century conclusion. It's just more recycling to me these days. Even the Sunday paper is too much information for a day when, despite it being Sunday, I don't have time. We've worked 50-hour weeks, and the weekend is the only time to catch up on housecleaning, laundry, and all the shows we taped on the DVR or the latest Netflix movie delivered right to our door. Tabloids and magazines are easier to deal with in the bathroom or to carry in my purse at lunchtime.

Newspapers were my passion for so long, that like the lovers in Brokeback Mountain, I didn't know how to quit them. But the romance is over now. It's time for a divorce.

Mariane Matera is a Richmond cat lover and a former editor (Mechanicsville Local) and editor-publisher (Richmond Music Journal).

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I love this commentary. I'm also an older woman who wanted to be a journalist. I do make my living writing, but you're right, my blog lets me pursue my passions. Adapt or die is what Darwin implied. You say in honest, plain-spoken, real language, what's wrong in the newspaper business. Kudos, Mariane.

posted by Marilyn at 10/12/2006 3:26:06 PM

This is wonderful. I thought you were writing about me. I read For Better of Worse to see if Elizabeth is going to get back with Anthony too. I even asked my husband if he wrote this. Too cute, and too real.

Thanks Mariane.

posted by Joan at 10/12/2006 10:43:32 PM

I liked your essay. In general, newspaper circulation continues to decline but yet my subscription rates continue to go up. I do enjoy my favorite daily comics (especially "For Better or Worse"), the coupons and sales inserts that come in the paper.

posted by Marie at 10/13/2006 1:37:25 PM

This is absolutely revealing! I think every newspaper editor and publisher in the country should read this. They are the hand-tiers! I come from working with or for newspapers, and the only ones I see worth anything,note my political bent, are the New York YTimes and Washington Post. They feel like they tell the truth. Maybe it's the washingtomPpost to you. But you are absolutely right, and it's too bad they stopped you fom working there. But, like me, you wouldn't have gone anywhere because honesty and reality don't. I'm sorry about that, too, but you keep talking. You make sense.

Thanks for that.

ps: I read For Better or Worse, too.)

posted by Gail at 10/13/2006 1:41:44 PM

Hey, there are a lot of reasons why newspapers are in trouble today, but the cost of subscribing is *not* one of them. My morning paper was delivered to my driveway today with 90 oversized pages of new content for 50 cents. Nothing else I purchase today will be so cheap. For someone who subscribes to HBO and XM to say the paper is too expensive is just a little much.

posted by Bob at 10/13/2006 1:50:55 PM

Well said, Mariane. The harder newspapers try to become "relevent" in today's changing world, the more they become dinosaurs. Not only have the prices climbed while subscription numbers declined significanly, the size of the newspapers themselves have become smaller. Hmmm, where's the value in this scenario?

posted by Tom at 10/13/2006 2:10:20 PM

I couldn't disagree with this writer more. I too am a writer (w/a former background in newspapers). Now, I'm just a newspaper reader. I am continually amazed at the great value newspapers are for the money--national and local. There is so much info. packed into those pages, they do a much better job of covering the news than any other medium. TV news can only give the barest of summaries of what's going on. Open the paper and spend five minutes with it, and you'll be amazed at how much you can glean that you didn't know before.

posted by Ritchenya at 10/13/2006 3:16:52 PM

I loved the commentary. We subscribe to the Sunday only edition of our paper and it sometimes sits in it's wrapper until I put it in the recycling. There are too many other things consuming my time - work, housekeeping, laundry and kid's activities. I can get the headlines from TV and then surf for more detailed information if I feel the need. I sometimes feel like that gives me a more balanced view - I can look at both extreme viewpoints rather than feeling like an article might be flavored by the author's bias.

posted by Vickie at 10/13/2006 5:17:32 PM

I too am a writer for a weekly TV magazine. I also blog for them several times a week, so I need to know everything and fast. I also work for an LA-based company, but from home on Cape Cod. When I lived in Westchester, commuting to NYC every day, I had time to read the papers, several. Now I don't and they stack up. I read the NY Times online at 7 a.m. and a host of other eletters that aggregate news from all of the newspapers. I have not cut off my newspapers yet, but I was just thinking of it today. I hate recycling and we have tons.

posted by Marianne Paskowski at 10/13/2006 5:32:13 PM

MARIANE, what's WRONG with you, GIRL?? You should keep your subscription to the newspaper for the Store Advertisement Supplements and for the COUPONS. Getting the Advertisment Supplements and the Coupons is a REALLY GOOD service with VALUE that you have with the newspaper. Girl, don't you go shopping at all? You need those advertisements and coupons. What you don't SHOP?? What do you mean you don't shop?? What's WRONG with you, GIRL?? And what about PARADE MAGAZINE that you get in the Sunday newspaper and LIFE MAGAZINE that you get in the Friday newspaper. That's like almost FREE weekly magazines that you get with the newspaper. What's WRONG with you, GIRL?? And what do you wrap your FISH in? You need the newspaper to wrap your FISH in. What? You gave up on eating FISH also?? What's WRONG with you, GIRL??

posted by Newspaper Subscriber at 10/13/2006 6:35:51 PM

A newspaper's price-value relationship is outstanding. It's exceptional. 50 cents per issue!!! This is costly? And, what difference does it make that the circultaion has declined; how does that change their cost structure that would allow them to LOWER the price?

However, the author is 100% correct in the time factor. Anyone who has responsibilities today (job, marriage, parenting, care of parents, etc) is so overloaded that it's difficult to set aside the time it takes to read the newspaper . . . in other words, we don't have enough time to capitalize on all the features and benefits the newspaper provides!!

Bottom line? It's not the product; it's the lack of "downtime" to devote to the product

posted by David at 10/14/2006 8:31:30 AM

True, the paper isn't that expensive, but when you absolutely have to cut something out of the budget, that $47.50 for 13 weeks of the paper could go on another bill on my desk, and it did.

Although I will concede to "Newspaper Subscriber" that my husband convinced me to keep the Sunday paper for now because I clip coupons, and the paper would pay for itself -- or that was his theory. As long as the Sunday paper continues to come with those Circuit City and Best Buy sales circulars, I still think it is going to cause trouble in my budget. So I gave Sunday 8 more weeks to convince me I need it.

And often, the paper is floating around at work. So there's the opportunity to read it for free.

posted by Mariane Matera at 10/14/2006 8:12:16 PM

Mariane, I haven't read your local, but I understand your sentiment. As a resident in South Florida, I subscribed to my local daily, as well as several national dailies, in addition to picking up all the free weeklies on my travels. The result? I huge pile of unread papers being tossed into the rubbish bin at the end of each week. Although nothing beats lying in bed reading the Sunday papers, I don't have the time to read the contents of 4-5 newspapers before work each morning. Yet, I'm still torn, not ready for the final split. I love reading print. I spend more time reading a print article than I do online - somehow I feel that I comprehend more of a printed story than I do skimming - which is exactly what I do online. I get my news from so many different online sources, but I'm not ready to give up the papers just yet. Does anyone else feel the same?

posted by Vanessa Horwell at 10/15/2006 4:54:11 PM

I publish a tabloid, just fun and entertaining to read. What is yout comment about this type of paper?

posted by Bill Daniel at 10/16/2006 9:06:55 AM

Tabloids are entertainment. If tht's how people want to be entertained, go for it...

Speaking as a "heavy advertiser" on a national level, I look at value in terms of how many households I can reach through newspapaer distribution. As subscription numbers continue to decline, my ROI increases. This puts my budget into jeopardy. I'm beginning to turn to other distribution methods to get my advertising message out.

posted by Tom R. at 10/16/2006 9:53:36 AM

Honestly, look at prices for everything in context. A first class stamp cost $.39 and takes your letter 2 days to get across town. The paper is smaller? So measure the content on the major networks and compare relative worth.

The honest truth is too many folks just do not care to get more than a sound bite to make decisions. God help us from ourselves each election. Reading more and vegitating less in front of a TV would make you a more informed person and a better citizen.

Or is it all about self gratification?

posted by Scott K at 10/18/2006 1:31:25 PM

30 minutes of TV news or 30 minutes with the newspaper minus the commercials? No question on what is much more informative and alot more relaxing. (Easier to skip the drug ads in the paper).

Drop the netflix and HBO and add "On Demand." Also, drop the guilt of not opening it everyday. Its still a great value, even if you just pull out for later the Food or Home section on the days you don't read it.

To each his/her own.

posted by Nina R at 10/18/2006 2:24:14 PM

It amazes me when a person tells me they don't take the local paper. How do they keep up with the details of local news. Without an accurant local source of information how can you make intelligent decisions concerning schools, city and county governments. A blogger can put anything they want on their site without liability to be accurate.

posted by Jim at 10/20/2006 10:10:00 AM

It amazes me when a person tells me they don't take the local paper. How do they keep up with the details of local news. Without an accurant local source of information how can you make intelligent decisions concerning schools, city and county governments. A blogger can put anything they want on their site without liability to be accurate.

posted by Jim at 10/20/2006 10:10:16 AM

My scrapbooks for my children are filled with honor rolls, sports stories, graduation, service news, engagement announcements, weddings, etc. from our local weekly paid newspaper. For $23 per year I also know who went to jail and for what, local deals at local stores and who the candidates are for school board, city council, etc. NEWSPAPERS COME IN DIFFERENT VARIETIES. Don't paint all papers with the same brush. Our local newspaper has no AP wire stories, just local news about local people. I couldn't get along without it.

posted by Cheryl at 10/20/2006 12:57:12 PM

This is a great time for news consumers. People who don't want to pay for a daily paper can get the news for nothing from TV or online sources that repackage newspaper-generated content. The interesting question is this: How much will that news cost us when newspapers are no longer around to produce it?

posted by John at 10/20/2006 3:38:53 PM

IN TODAYS FAST MOVING WORLD SURE IT'S EASIER TO GET SNIPPETS OF INFO FROM MANY DIFFERENT SOURCES. PEOPLE MAKE AND TAKE TIME FOR MANY THINGS THROUGHOUT THEIR DAY AND COULD EASILY MAKE TIME TO READ THEIR LOCAL PAPER, BUT ARE TOO LAZY TO MAKE THE EFFORT. WHY READ WHEN YOU CAN WATCH OR LISTEN - ISN'T THAT WHAT OUR SOCIETY IS ALL ABOUT NOWADAYS??

posted by MIKE at 10/23/2006 4:54:07 PM

Hmm. Guess I've been thrashed for not saving coupons in newspapers for stuff I don't need. Hey, I'm still a subscriber, but...

posted by Marianne Paskowski at 10/25/2006 9:58:26 PM

To: Bill Daniel: I love local tabloids. Local local local is the key. I use to write for one and owned my own for 11 years. They're usually free distribution papers, so it's not a matter of value for my dollar.

posted by Mariane Matera at 6/13/2007 6:29:12 PM

I did it,

Have not read a newspaper in months, cancelled, read them all on line, now, for free. No more dead trees, less recycling, I am feeling green.

Marianne

posted by Marianne Paskowski at 1/16/2008 10:42:17 PM
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