Fire Marshal ‘pleased’ with free pizza promo
Smoke detectors are not all created equal. A detector test conducted by the Hook with assistance from local fire officials revealed in June that ionization models may not activate until it’s too late to escape.FILE PHOTO BY JEN FARIELLO
A creative smoke detector promotion by Albemarle County Fire Department yielded free pizza for lucky— and safety conscious— Domino’s Pizza customers last week. The October 7 promotion promised customers of the Seminole Trail store a free pizza if a county firefighter riding along with the delivery driver determined that all of the home’s smoke detectors were functioning.
Barber says three firefighters teamed up with three delivery drivers from 4-7pm and served up about a dozen free pies.
“I would have liked to have gotten more houses, but overall I’m pleased,” says County Fire Marshal James Barber, who adds that the department deliberately limited the scope of the promotion because it was their first attempt and they didn’t know how strong response would be. Barber expects the department to repeat the promo in about six months, and says that “hopefully, it’ll be expanded.”
Despite the relatively low number of pizza calls, to the firefighters’ delight, the detectors were working at almost every home they visited. “We replaced two batteries,” says Barber, “but every home we went to, the detector basically was functional.”
Barber says the firefighters answered residents’ questions about detectors (more)
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