Snap: Creative branding
Write a letter to the editorA car showing a creative branding strategy was parked yesterday, April 14, near the Downtown Mall on Second Street NW. The car touts a beer called Shock Top Belgian White, part of the Michelob line which is part of the Anheuser-Busch line, which is part of a worldwide conglomerate called InBev. But in local beer news, the team down at Devil’s Backbone Brewing Company won four awards (including a gold) last week in Chicago at the 2010 Brewers Association World Beer Cup.
in two weeks I can walk a couple blocks over where the best Hefe in town sits in a huge vat, waiting to be consumed by me. What place do I speak of? South Street Brewery