Hook crushes in advertising awards
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The Hook led its category at the April 26 Virginia Press Association banquet in Virginia Beach, bringing home 17 awards for prizewinning ads in 2007 over powerhouse Style Weekly and Bella Magazine. “We swept one category for special sections,” says advertising director Anna Harrison, listing the paper’s two home issues and wedding issue.
Graphic designers Jonathan Boarini, left, and Clay Caricofe collected eight and 13 awards respectively. Boarini got a first place for his Charlottesville Ice Park ad with rep Katie Delaney, and Caricofe took first with Delaney for C&O, and three more first places with rep Kate Sanders for Meriweather Mowing, Weston Construction, and Sammy Snacks.
And the inspiration for creating the award-winning ads? “Well, it’s my job,” says Boarini.
“I hang out with a lot of creative people and I steal ideas from them,” says Caricofe.
The prizewinning ads can be viewed on the Hook’s website.
Five Charlottesville City schools have received an Energy Star designation from the U.S. Environmental Protection Agency. Johnson, Jackson-Via, Venable, Burnley-Moran and Clarke elementary schools have already received their designation and plaques; applications from Greenbrier Elementary and Charlottesville High School are still being processed, according to a press release.
